hamon y juevos ~
<BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>You might be right, you might be wrong. If you are right, does Ken make more money as a result of the memberships? Maybe so and maybe not. If you are wrong, then he loses money..perhaps a lot of money.<HR></BLOCKQUOTE>
Every premise begins from the dual possibility that one might be right, or wrong in forming the premise.
I don't know what Ken brings in in ad revenues, so I really can't say. But I'm not suggesting he drops advertising (although if subscriber revenue was sufficient he might) what I am suggesting is that the value of his advertising space will almost certainly increase to the advertisers.
The reason for this, is that page views are currently used as a factor (one of several) in determining how effective advertising is at the Rx. It follows a logical path akin to, if x number of people view, then y might click it and z might actually drop some dough. z is naturally a very very very small number compared to x yet advertisers still see the benefit to advertising here -- possibly due to the sheer brute force number of views an average ad gets here currently.
But --
Charge for membership and 99% of the dipshit poster children for abortion that pollute the Rx would vanish like the staff of a Mexican restaurant in Brownsville, TX when somebody at the front door yells "Immigracion'!" What you then have left over are:
1) People who are serious about gambling, and/or really sincerely interested in the overall Rx community (which I personally feel has grown to be more about gambling, and not just in a big-titty, spread-cheeky kind of way, but a genuine community way.)
2) People who have, and presumably use, credit cards, Neteller, e-gold, whatever it is the Shrink uses as a pay medium for membership.
3) People who are annoyed by bullshit and who are willing to fork over a reasonable, even if nominal, amount of dough in order to enjoy a relatively bullshit-free environment, rather than just spend time dawdling at M/a/j/o/r/W/a/g/e/r or other free-to-join places.
These people make great advertising targets, and not just for sportsbooks, but for other product and service providers related even tangentially to the gambling arena, including travel companies, Internet providers, banks, offshore service companies, various leisure enterprises etc. Therefore, the perceived and possibly actual value of the advertising space that the Shrink owns and offers to advertisers goes up in value, as the space is going to pretty much stay the same but the people and companies interested in using it might well increase, possibly dramatically so over time.
There might be new contest sponsors, Rx-exclusive product and service promotions, etc., leading to a higher perceived value in ponying up the dough for an Rx membership -- resulting in an increase in membership revenues. As you can see, the potential is not only for a generous upside to Ken, but even a potentially synergistic value addition fed by the increased quality of the site and increased value of the ad space creating two revenue streams where there once was one.
And it would not be a *new* venture -- the Rx is a well-established figure in the gambling industry; I even know people in Costa Rica with nothing to do with gambling at all who know who the Shrink is and what the Rx is. A relatively minor change that has some element of risk, but which also has the notable feature of being reversible, would not be that big of a deal imho.
Phaedrus